A story about a 30-year-old, inexperienced farmer who became a farmer of natural farming ② About Yusando
① Established Yusando
In 2016, when I got a big tea plantation in Nara, I had the opportunity to become independent as a farmer at once.At first, I was able to rent XNUMX tea fields, and I was also able to rent a nearby tea field.When the total area exceeded one town, Yusando Co., Ltd. was established in anticipation of future prosperity.When I first said that I would start farming, I was very worried about my friends, but everyone was very happy that I started a company and became the president (laughs) Rather than becoming a section chief at the company. I think it's much easier to create a company and become president, but in any case, the title of "representative director" is quite strong. (Lol)
In order for my deceased father, who loved our family and raised us carefully, to work with us, we used Yu-san, who was his father's nickname, as his shop name, and "Fora," which is his Dharma name, as his logo.The logo mark was created by American graphic designer Ken Baughman.
Yusando is a small company of me and my younger sister.Thinking back in the old days, I never imagined that we could work together.A hard-working, sociable, wonderful little sister.
② Making tea at Yusando
Our fields, which we started with new farming, are scattered all over the place.Today, the tea cultivation area exceeds two towns, and we also grow paddy rice, vegetables, grapes and plums.
The main tea plantation is located in Kamifukawa-cho, Nara City, Nara Prefecture, on the Yamato Plateau.It is a plateau with an altitude of about XNUMXm.It is a region where new tea is slow enough to be said to be the best in Japan.It is an area where you can get delicious tea because the temperature difference between day and night is large.From the beginning, it was cultivated by the Hideaki natural farming method.
When the tea harvest season begins, busy days continue.It's a lot of hard work, so it's fun to get muscles and look in the mirror at this time (laughs)
In 2018, I bought a riding plucking machine from a farmer in my neighborhood.Work efficiency has tripled.The name of the machine is "Nanaco".It's a pretty name, so it can be misunderstood. (Lol)
We mainly ask tea makers who specialize in organic farming to make tea.The amount of tea, which was a little at first, has increased steadily.
Natural cultivation of tea, which is generally said to use the most fertilizers and pesticides, is said to be very difficult.Carefully harvest the tea leaves so that the tea trees are not overloaded as much as possible in order to prevent the yield from dropping and the decline in tree vigor. We are trying to make tea that you can enjoy in your daily life, not just the first tea.
Matcha is the only natural farming hand-picked Uji matcha in the world.
roasted green tea.
Last year, the sprout of new tea was killed due to the late frost.
The natural farming tea tree is strong, and a month later new shoots emerged and we were able to harvest it safely.
Since last year, we have also built a new tea processing plant by ourselves.It is now possible to process black tea in a form that is as close to nature as possible.
It is often said that the taste of black tea has changed considerably.We are planning to make more and more delicious black tea, so please look forward to it (laughs).
③ Yusando's commitment
We have completely abolished plastic tea bags from XNUMX years ago.Nowadays, I only use soy theory mesh tea bags made of vegetable material and unbleached paper tea bags.
We ask the people of the welfare facilities to pack the bags.The quality has improved steadily.
Since we have only two employees, we are trying to improve efficiency and share information.The division of roles is
I-Agricultural work and accounting, system and design
Sister-bagging, sales, shipping, gimmicks and events
In order to systematize and make it as efficient as possible, I use various services so that most of my work can be done on smartphones. ① Yusando Solution (homemade) ② Cloud accounting software "freee" ③ EC site → "shopify" ④ Communication → "LINE official" ⑤ SNS transmission → "Instagram"
In 2017, sales exceeded 1000 million yen for the first time.
We had to find the seller ourselves, so we worked hard to get the certification right away.It costs about 10 yen a year, but I think it's a passport and I'm doing my best to continue.
The world's strictest natural farming certification, Hideaki Natural Farming, has only to submit documents.There is no acquisition cost, so now is your chance to acquire it.
With the cooperation of the local people, I was able to quickly become a certified farmer.
The exam for the Japanese tea instructor has been completed successfully, and all that is left is to wait for the results.I'm sorry if I fell (laughs)
Originally I didn't have any money, so the initial investment was modest.
We hold a tea party called Yu no Chakai once a year using matcha from Yusando.To tea masters who can make tea and make tea.Not only matcha but also dim sum ingredients are used from our own fields.
④ What made me a farmer of natural farming
① There was a person around me who taught me natural farming
② There was a wife who kindly believed me
③ The senior producer gave up the field
④ I got a cohesive field
⑤ The initial investment was relatively cheap
⑥ The tea was delicious (laughs)
⑦ Maintaining a positive mentality